10 сент. 2021 г.
Livetrend: Sustainability Update - Fall/Winter 2021-22
10 сент. 2021 г.
The Fashion industry currently demonstrates a remarkable commitment to sustainability within different countries and markets. Current responsible pursuits range from the use of more eco-conscious raw materials, innovative up-cycling techniques, optimized supply chains, nearshore productions to more transparency towards consumers. This year, eco-friendly materials increased by +336% on e-commerce assortments.
This data confirms the current rise in eco-conscious decision-making with material choices contributing to 40% of fashion’s overall pollution. But aside from e-commerce, there are other sustainability-focused trends across the industry. Most recent runways have presented how designers are embedding responsibility into their creative approaches. From transformable 2-in-1 pieces, handmade knits and more trans-seasonal color palettes, leading brands are showing that product longevity and versatility can be understood within a contemporary style setting. Aside the catwalks, Instagram has featured a wide array of sustainability-driven trends as well. Such trends include more literal eco-conscious messaging, responsible denims, patchworks and edgy up-cycled overlocks.
Take a look at an extract of the Livetrend Sustainability Trend Analysis and reach out for more.
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